OLIVER HELDENS LAUNCHES NEW LABEL “FOCUSED ON THE MORE MUSICAL SIDE OF TECHNO”
Oliver Heldens is taking his love of techno music to another level after launching HILOMATIK, a new record label.
The Dutch dance music superstar says the label will serve as a home for his HI-LO alias as well as a hub for blossoming techno artists. HI-LO has been a tastemaker at the intersection of techno and house music, releasing a slew of tracks on Adam Beyer’s Drumcode, Reinier Zonneveld’s Filth on Acid and deadmau5’s mau5trap, among others. He was also the top-selling Techno (Peak Time/Driving) artist on Beatport over the last year, according to a press release.
Heldens says HILOMATIK will sign records “on the more ‘musical’ side of techno.”
“My number one goal with the label is to bring the melodic techno world and the more driving peak time techno world closer together,” he explained in a statement. “But on the other hand also mixing techno with house music, so the music can be quite intense but still incorporate melodic elements and some groove.”